Innovative Marketing
  • Innovative Marketing

    27.04.05 Innovation Science
  • Faculty of Technological Management and Innovations

  • Dina Soloveva, +7 (921) 755-0003,


    273,000 rubles/year


    The program’s comprehensive curriculum includes disciplines in two key subject areas:

    • Marketing and Its Modern Tools
    • Management and Marketing of Innovations

    Students can choose within a wide range of electives, which allows them to cover the diversity of modern marketing concepts and helps them to master the ever-developing marketing toolset and design of integrated marketing solutions. 

    The program comprises the following three specializations:

    • Marketing of Innovations
    • Digital Marketing
    • Branding


    The program trains specialists with an in-depth forecasting vision and capable of proactive decisions that anticipate and form the future. 

    Professionals with such competencies will, first and foremost, be in high demand among innovative and hi-tech sectors of national economy, as well as small, medium and large enterprises in different fields that strive to promote their solutions on the market of innovative ideas, products and services.


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